Logo Design

• Client: Brew & Bloom is a boutique coffee shop that prides itself on ethically sourced beans and a cozy, community-driven café experience. The brand caters to coffee lovers who value both quality and atmosphere.

• Objective: The goal was to design a logo that evoked warmth, craftsmanship, and familiarity — a brand mark that customers would instantly connect with. It needed to translate seamlessly across packaging, menus, signage, and merchandise.

• What We Delivered:
  • A vintage badge-style logo featuring a coffee cup icon with steam forming floral patterns to reflect the “Bloom” theme.
  • Retro serif typography paired with a circular emblem to suggest tradition and authenticity.
  • An earthy color palette of browns, creams, and muted greens for a natural, welcoming feel.

• Results:
  • Within two months of unveiling the new brand identity, walk-in traffic increased by 25%.
  • The logo became a focal point for merchandise, leading to a 20% boost in coffee mug and tote bag sales.
  • Social media engagement rose significantly, with customers sharing branded photos from the café.